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The Vitamin Shoppe Sold in $193.5 Million Private Equity Deal

Published April 21, 2025
Published April 21, 2025
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Kingswood Capital Management and Performance Investment Partners have agreed to acquire The Vitamin Shoppe from Franchise Group.WHO: Headquartered in Secaucus, New Jersey, The Vitamin Shoppe is a global, omnichannel specialty retail and wellness lifestyle company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. The company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green-living products. In addition to carrying products from approximately 700 national brand partners, The Vitamin Shoppe offers high-quality products from its owned proprietary brands, including The Vitamin Shoppe, Vthrive The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt, ProBioCare, and True Athlete. The company conducts business through over 650 company-operated retail stores under The Vitamin Shoppe and Super Supplements banners and via its website.Kingswood Capital Management, LP partners with leading companies in the middle market that stand to benefit from its capital and extensive operating resources. Kingswood embraces complexity and believes it is well-positioned to support businesses at inflection points in their development to enhance value.Performance Investment Partners (PIP) was formed in 2024 by Mark Genender, Ran Reske, and Todd Eberstein to invest in consumer-facing businesses where the partners’ combined investment and operating experience can add value to their portfolio investments.

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